Sometimes it can be tricky to identify what will be popular in the years to come, but that doesn’t stop big data from trying. Cultural anomalies are particularly difficult to predict, but an algorithm is attempting to predict which modern novel will become the next big bestseller. Jodie Archer, author of an upcoming book titled The Bestseller Code: Anatomy of the Blockbuster Novel, takes a critical look at what makes something popular amongst consumers--particularly in regard to literature.
Big data is changing the way that the world works. Businesses are looking at big data to discover new trends in various industries. Additionally, big data is being applied to maintain the health of both humans and the environment, including the endangered rainforests.
Users log on and off your company's network all day long. You may think, "No big deal. It's part of the process." But data extrapolated from user logs is a big deal. It can provide your business with valuable information about network security and give you insight on how to improve operations.
Big Data is an important part of any business. Without understanding trends in the consumer populace, how can you hope to sell your product? Unfortunately, many companies don't know how to handle big data, and this holds back their earning potential significantly.
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