It turns out that the old adage “iron sharpens iron” is true and it applies to the modern workplace. This, according to a new study by Harvard Business Review, which found that the productivity of a worker can be enhanced by an average of ten percent simply by having them be in close proximity to someone who’s more productive than they are.
There’s an undeniable connection between success and emotional attachment. Marketers know this, which is why you see so many commercials meant to manipulate your heartstrings. The point of these stirring advertisements is to engage consumers on a deeper level, and thus, create brand loyalty. It stands to reason that the same strategy can be applied to retaining and engaging your employees.